In 2019, THINKHOUSE was selected by eFlow as its new creative and strategic agency partner for the brand. eFlow is the operator of the barrier-free tolling system on Dublin’s M50 motorway and a provider of electronic tags for use on all toll roads in the Republic of Ireland.
We devised a creative strategy to drive memorability through standout comms - and launched our creative platform ‘The Director’s Cut’ in 2020. This platform allowed eFlow to playfully reimagine multi-genre movie posters as a way to educate drivers on how to pay their tolls.
The campaign has been running for six years and has spawned a number of sequels and spinoffs across TV, radio and OOH.
Role: Copywriter