THINKHOUSE has worked with Frank & Honest since 2018, finding new ways to bring the best quality coffee experience to Irish coffee lovers in a way that is truly sustainable.
We worked in partnership with Frank & Honest to reposition the brand and ensure it benefitted from its sustainability credentials, something we recognised as an advantage over its competitors and something we believed would resonate with the new, emerging coffee consumer.
Over 3 consecutive TV commercials, we developed the brand's creative - delivering on its cheeky tone of voice and communicating its sustainability credentials in a way that is truly frank and honest.
Role: Creative Director/Copywriter